TETO (To Each Their Own) World Music & Culture Magazine aims to go beyond the standard concepts of magazines by getting rid of the usual labels associated to music and its genre. This will be accomplished by splitting the articles by continent and having artists categorised geographically rather than by genre in order to highlight the cultural context of the music in question.

TETO World Music Magazine has now transformed into a well-connected platform for ethnic management companies and musicians to display their music on a reputable UK based publication. This makes TETO World Music Magazine an innovative gateway for ethnic music acts to gain a western following as well as promotion/management/event bookings within the UK.